Practically all brands, whose wines are included in the “New Wine Company” portfolio participated in the largest international exhibition Prowien-2017 in Dusseldorf. During several days of the exhibition, the national stand of Armenia was visited by thousands of professionals from all over the world.
Prowien is rightfully considered the most authoritative international forum. In 2017 nearly 6,000 companies from 59 countries were presented at the exhibition. The exhibition was visited by more than 60 thousand professionals of the wine market – negotiates, sommeliers, buyers of trade chains, journalists and bloggers.
Armenia was represented at the exhibition by 12 best vineyards. The organizer of the national stand was the Vin and Wine Foundation.
At the stand the best wines of Armenia were represented by winemakers and managers of wine projects – partners of the “New Wine Company”. Varuzhan Muradyan (Van Ardi), Armen Khalatyan (Old Bridge), Ararat Mkrtchyan (Voskeni), Zori Mkrtchyan (Koor), Hovakim Saghatelyan (Triniti Canyon), Vahe Keushgerian (Keush), Grigory Avetisyan (Kataro), Gabriel Rohel (Karas), David Oganesyan (Voskevaz), Avag Harutyunyan (Maran Winery) and others.
In the special degustation zone, the visitors were introduced with the best wines of Armenia, which won the Mundus Vini contest awards. Wines from endemic varieties of Armenian grapes attracted special attention.