The head of the project «New Wine Company» Arthur Sarkisyan conducted a series of training seminars for specialists of the largest premium chain of supermarkets «Azbuka Vkusa».
Cavists and procurement specialists got introduced with the history of Armenian winemaking, the main regions: Ararat plain, Aragatsotn, Vayots Dzor, and Artsakh. The best illustration of the peculiarities of terroirs and indigenous varieties of the ancient wine-making country was the tasting of the best wines of Armenia presented in the «NWC» portfolio.
More than 80 specialists of the «Azbuka Vkusa» took part in the master classes of Artur Sarkisyan. Virtually all the wines presented at the events made a vivid impression. For many cavists with a lot of experience, Armenia has become a real discovery. «Fantastic! Delight! These words can describe Armenian wines», – participants of tastings in social networks commented on their impressions.
The general summary of the team of the «Azbuka Vkusa» best reflects in another comment: «Both white and red wines are original and interesting. We can recommend, sell and drink».