Armenian wines from the portfolio of the “New Wine Company” were presented within the framework of the VII Professional exhibition, organized for their clients by METRO Cash & Carry for their professional clients in the Crocus Expo. For three days of the exhibition, it was visited by more than 20 thousand people, as part of the business program, masterclasses and seminars on restaurant and wine business, the All-Russian Open Culinary Championship and the contest of cavists took place. The exhibition was visited by high guests from the Government of Russia – the first Vice-Premier Igor Shuvalov and Vice-Premier Arkadiy Dvorkovich.
The “New Wine Company” was presented at the tasting stand as part of the event, where the guests of the exhibition could get introduced with the 8th samples of modern winemaking in Armenia.
The format of the exhibition includes introduction of visitors with wines presented in the hypermarkets METRO Cash and Carry. From the assortment of the “New Wine Company” they are Hin Areni wines, basic white and red wines Karas, sparkling brut and Dyutich brand Karas, as well as Voskeni wines.
The Armenian wines caused great interest of potential buyers. Participants of the exhibition had an opportunity not only to taste the wine, but also to place an order for delivery directly at the “Metro Expo”.